[ lead follow-up ]
Marketing Automation
Answer first: Nexus Ads designs lightweight automation that preserves campaign source, routes inquiries, alerts the right person and records the next lead stage without claiming to replace a full CRM.
Best fitWho this is for
- Teams receiving leads from multiple campaign sources
- Businesses with a defined owner for follow-up
- Workflows that can document lead stages and consent requirements
Not a fitWhere we should say no
- A full CRM replacement without a separate scope
- Automation with no human owner or fallback
- Collection of unnecessary personal data
[ problems ]
Problems this service fixes
- Lead source is lost
- Alerts arrive late or to the wrong person
- Follow-up status is not recorded
- Reports stop at form submission
Platforms and inputsWhat the work connects
- Client CRM where access is approved
- Email and Telegram alerts
- Calendars and form endpoints
- Privacy-aware analytics storage
DeliverablesWhat is documented or built
- Lead-routing map
- First- and last-touch fields
- Alert and fallback logic
- Reminder and status workflow
- Reporting summary
- Error and retry states
01Map current intake and ownership
Inputs and constraints are made explicit before work begins.
02Define fields, stages and fallbacks
The decision point is recorded so the next change can be evaluated.
03Implement the smallest reliable workflow
The decision point is recorded so the next change can be evaluated.
04Test errors, duplicates and reporting
The decision point is recorded so the next change can be evaluated.
Measurement planSignals we use
- Delivery success and failure
- Response and stage timestamps
- Qualified and booked outcomes
- Source-to-status completeness
Scope boundaryWhat is not included
- A full CRM unless separately scoped
- Autonomous sales decisions
- Sensitive data outside the approved purpose
- Guaranteed response or close rates
[ pricing factors ]
What changes the scope
Pricing is based on the documented work and risk. No fixed outcome or platform spend is hidden inside the fee.
- Lead sources
- Destinations and APIs
- Number of stages
- Fallback requirements
- Reporting depth
Related verified workNY Junk Pros
A live local-service acquisition system with a clear estimate route. Client-specific lead totals remain unpublished.
Read the case and limitations
[ FAQ ]
Before we scope the work
Does this replace a CRM?
No. The default scope improves routing and status capture around the client’s existing tools.
Can Telegram be used?
Yes, when the client approves it as a lead destination and the required credentials are configured securely.
What happens if delivery fails?
The workflow records the error and uses the agreed fallback instead of silently discarding the request.
[ next step ]
Book a campaign strategy call
Share the offer, market, current channels and the outcome the team needs to measure.