Campaign Audit & Tracking

Answer first: Nexus Ads documents what can be measured, fixes critical campaign-event gaps and connects forms, calls and downstream lead status without pretending attribution is perfect.

Best fit

Who this is for

  • Teams unsure which campaigns create qualified inquiries
  • Accounts with duplicate or missing conversion actions
  • Businesses preparing a new paid-media test
Not a fit

Where we should say no

  • Requests for impossible person-level attribution
  • Tracking without consent or legal review where required
  • Dashboards that are not tied to decisions

Problems this service fixes

Platforms and inputs

What the work connects

  • GA4 and GTM
  • Google, Meta, YouTube and TikTok pixels
  • Forms, call links and calendars
  • Client CRM or lead-status exports when approved
Deliverables

What is documented or built

  • Measurement plan
  • Event dictionary
  • UTM and click-ID specification
  • Form/call/calendar QA
  • Bot and test-traffic rules
  • Source-to-lead reporting outline
01

Inventory current tags and outcomes

Inputs and constraints are made explicit before work begins.

02

Define qualified events and ownership

The decision point is recorded so the next change can be evaluated.

03

Implement or document changes

The decision point is recorded so the next change can be evaluated.

04

Test duplicate prevention and source preservation

The decision point is recorded so the next change can be evaluated.

Measurement plan

Signals we use

  • Event integrity
  • Source and campaign persistence
  • Form and call outcomes
  • Qualified, booked and won stages when the client supplies them
Scope boundary

What is not included

  • Legal advice
  • Perfect cross-device attribution
  • A CRM migration unless scoped
  • Storage of unnecessary personal data

What changes the scope

Pricing is based on the documented work and risk. No fixed outcome or platform spend is hidden inside the fee.

Related verified work

Teleport Unlimited

A live service and inquiry system that explains the offer and next action. Advertising performance is not claimed.

Read the case and limitations

Before we scope the work

What if tracking is incomplete?

The audit labels unknowns and builds a minimum viable measurement plan before performance claims are made.

Can calls be tracked?

Call clicks and approved call-tracking inputs can be included, subject to the client’s tools and privacy requirements.

How are qualified leads defined?

The definition is agreed with the client using observable fit, service, market, intent and next-step criteria.

Book a campaign strategy call

Share the offer, market, current channels and the outcome the team needs to measure.

Add target market, channels, budget range and timing