[ measurement ]
Campaign Audit & Tracking
Answer first: Nexus Ads documents what can be measured, fixes critical campaign-event gaps and connects forms, calls and downstream lead status without pretending attribution is perfect.
Best fitWho this is for
- Teams unsure which campaigns create qualified inquiries
- Accounts with duplicate or missing conversion actions
- Businesses preparing a new paid-media test
Not a fitWhere we should say no
- Requests for impossible person-level attribution
- Tracking without consent or legal review where required
- Dashboards that are not tied to decisions
[ problems ]
Problems this service fixes
- Events fire twice or not at all
- UTMs disappear at submission
- Platform conversions do not match real lead stages
- Bots and internal tests inflate reports
Platforms and inputsWhat the work connects
- GA4 and GTM
- Google, Meta, YouTube and TikTok pixels
- Forms, call links and calendars
- Client CRM or lead-status exports when approved
DeliverablesWhat is documented or built
- Measurement plan
- Event dictionary
- UTM and click-ID specification
- Form/call/calendar QA
- Bot and test-traffic rules
- Source-to-lead reporting outline
01Inventory current tags and outcomes
Inputs and constraints are made explicit before work begins.
02Define qualified events and ownership
The decision point is recorded so the next change can be evaluated.
03Implement or document changes
The decision point is recorded so the next change can be evaluated.
04Test duplicate prevention and source preservation
The decision point is recorded so the next change can be evaluated.
Measurement planSignals we use
- Event integrity
- Source and campaign persistence
- Form and call outcomes
- Qualified, booked and won stages when the client supplies them
Scope boundaryWhat is not included
- Legal advice
- Perfect cross-device attribution
- A CRM migration unless scoped
- Storage of unnecessary personal data
[ pricing factors ]
What changes the scope
Pricing is based on the documented work and risk. No fixed outcome or platform spend is hidden inside the fee.
- Number of domains and platforms
- Tagging complexity
- Lead destinations
- Offline conversion requirements
- QA environments
Related verified workTeleport Unlimited
A live service and inquiry system that explains the offer and next action. Advertising performance is not claimed.
Read the case and limitations
[ FAQ ]
Before we scope the work
What if tracking is incomplete?
The audit labels unknowns and builds a minimum viable measurement plan before performance claims are made.
Can calls be tracked?
Call clicks and approved call-tracking inputs can be included, subject to the client’s tools and privacy requirements.
How are qualified leads defined?
The definition is agreed with the client using observable fit, service, market, intent and next-step criteria.
[ next step ]
Book a campaign strategy call
Share the offer, market, current channels and the outcome the team needs to measure.